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Black Friday to Cyber Monday
The big one. Watches and recovery kit see their deepest cuts of the year; current-season shoes get 20–30% off.
Sales calendar
When to buy.
The sales worth waiting for, by category, with the next one counted down. Windows are typical dates from past years; retailers confirm them closer to the day.
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Boxing Day & year-end clearance
Last year's colourways and apparel clear out before the January rush of new-year runners.
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Spring model changeover
New versions land, so the outgoing model of most daily trainers drops 25–40%. Often the best value of the year.
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Memorial Day weekend
Summer kit and hydration go on sale as trail and ultra season starts.
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Mid-July marketplace sales
Watches and massage guns are the reliable bargains. Exact dates are announced a couple of weeks ahead.
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Labor Day weekend
Autumn marathon season is close, so race shoes and trainers get a final summer markdown.
Sale alerts
Nudge me before it starts.
Pick the categories you buy. We'll write when a sale is actually worth waiting for.